Use Backlinks to Improve Your Search Engine Rank

Dear Authors,

May I share a little tip with you? I just finished reading an article about back-linking, a technique for improving your search engine ranking. This involves an author (that’s you) writing articles (about anything) which include a link (see below for how to create the link) to your website (preferrably your home page), then submitting the articles to other websites (any that publish articles) for publication on the web. Why would you do this? To improve your search engine ranking (if you have a website, this is important).

The more outside links you have that link back to your website, the higher your search engine ranking! (You won’t benefit by putting links TO your own website ON your own website. It has to be other people linking to you.) The search engines regularly scan all web pages to see who’s linked to whom. By having more people link to you the more popular your website appears to the search engines. They reward this popularity with a higher search engine rank (this means you appear higher up in someone’s search results, which means more people will find your website).

If, at the end of (or anywhere within) your article you include your entire url (that's your website address), you will get a back-link. By including the http:// in front of the www.yourdomain.com part, you create a live link which is clickable (it’s easier for the reader to go to your website). Like this: http://www.evergreenpress.com. A similar result is true with email addresses. By adding mailto: in front of your email address, you create a clickable link which will bring up a person’s email program. Like this: mailto:brian@evergreen777.com. Email links will not improve your search engine rank, however. If any of you are internet geeks and I’ve explained this wrong, please let me know. :-( Thanks!

Warmest Regards,
Brian Banashak, Publisher
©2007 Brian Banashak